Brookwood Village Mall Renovation
In retail, times are changing, and so are the formats. We’re seeing “live remodels” on the rise. This was the case at Brookwood Village Mall, a classic Birmingham shopping spot. We gave the interior a much needed face lift, without disrupting shopping patterns.
During the day, a live renovation means flying under the radar while maintaining good wayfinding. The heavy lifting happens at night. Done correctly, it’s all choreographed for a seamless customer experience and a better retail environment for the client. For us, cleanliness came next to godliness, and we focussed on top of the line communication--with mall managers, store managers and customers. With planning of the highest level, we were able to keep the stores open for business, and the property open for growth.