Beyond the Build


Even Small Steps Towards Green Can Increase Leasing and Improve Tenant Relations

Why should you as a landlord get ahead of the curve and embrace the trend towards sustainability? Burst Media found nine out of ten consumers are putting some kind of green in their daily routine. This means a growing number of tenants are looking for easy green options. They want to be conscious citizens AND they want to save money. In this tough economy, any value add you present will give you edge. So why not start with a baby step? Light bulbs.

The diagnosis for the 130-year-old incandescent light bulb is definitely terminal. It’s evolved into a new creature—the digital LED bulb—and the Edison’s original technology is officially on its way to extinction.

Although it may take another ten years for the old light bulb to completely disappear from retail shelves, there’s no doubt that green education is making LEDs a more popular consumer choice. Here’s why:

  • LEDs are 10 times more energy efficient than traditional bulbs.
  • The best of the LED bulbs have a lifespan of 20 to 25 years if you burn them 3 hours a day.
  • Disposal is greener because, unlike previous generations of bulbs, LEDs don’t contain mercury.

As you can see, cost savings for America’s corporate users are dramatic, especially in industries like manufacturing where energy bills and maintenance are a major factor in operating costs. Estimated payback for making the switch is two to three years on the energy cost alone.

It may be a small step, but installing LED lighting will lead to big savings for your tenants, and for you. You’ll be making fewer replacement purchases and fewer installation rounds. In the end, everyone—even the planet—wins.


Merrill Stewart is Founder and President of the Stewart Perry Company, a commercial building contractor based in Birmingham, Ala. Contact him via email.
Merrill Stewart Jr.

Merrill Stewart is Founder and CEO of The Stewart/Perry Company, a commercial building contractor based in Birmingham.