When we first launched our business in 1984, we were the definition of low tech. There was no email, all our phones were landlines and there was no scheduling software. Hard copy plans were the only option. As I consider how our processes have evolved over the years, most of it is for the better, at least efficiency-wise. We spend less time on basic tasks and can really focus on production, quality and moving projects along. In some ways, I think this will be similar to the introduction of programs like ChatGPT, Gemini, Grammarly and others.
I’ve taken some time to discuss this with our IT director, and he has some clear thoughts on what’s being marketed as Artificial Intelligence or AI. In his opinion, it’s more accurate to refer to these advances as “machine learning” and “automated workflows,” because true intelligence is based on self-awareness, and these programs don’t actually think for themselves. However you frame it, the technology can aggregate information and make some basic tasks move along with a lot less legwork. We’ve seen it used for first drafts, help with research and creating custom graphics. It’s certainly made my Google searches more informative, and the technology is only going to get more efficient and helpful.
These technologies will open the doors for more opportunities if we are willing to dive in.