Beyond the Build

Continuing Education

Why a Personal Brand Matters

This year, we celebrate 3 decades. Over these years, I have learned that people typically feel “sold” by a company or service provider. But people naturally trust and connect with one another as well. It is equally important to the service or product to grow a personal reputation, then let it precede you. If done right, you will enjoy the process more.

Take some time to think your brand through, then put it right out front, and your client roster will follow.

What you’re reading on Planting Acorns reveals a lot about me, our company and the way we do business. Similar messages are shared on Facebook, Twitter, Instagram and LinkedIn.

A few ideas: 

  • Figure out what you do best and run with it. You can’t be everything to everyone. Don’t try.
  • Be unique. Anecdotes tell a story that is uniquely yours. Being honest about your failings makes you real and approachable. Share from experience, and people will relate.
  • Consistency is key. If you start any kind of Internet face, try to be consistent. Create content that is relevant, because content is king.
  • Create a mix. Get to know people by serving the neighborhoods where you work. Get active in the professional community. Network online and offline. You’ll meet different kinds of folks in the process and across-all-mediums trust will be created.

The most important message I can share is that reputations aren’t built overnight. Do the basics and things will grow.


Merrill Stewart Jr.

Merrill Stewart is Founder and CEO of The Stewart/Perry Company, a commercial building contractor based in Birmingham.