When the first Tour de France bicycle race was held in 1903; Maurice Garin, the winner, clocked in nearly three hours ahead of the second-place finisher, Hippolyte Auconturier. This year, the margin of victory was a mere 39 seconds. The three-week-long race covered 2,263 miles. That means winner Alberto Contador traveled each mile 0.0172 of a second faster than second-place finisher Andy Schleck; a miniscule margin to victory.
Things are looking brighter, for sure, yet the margin for error to get a project and to be successful is definitely smaller than it used to be. To me, it is important that we watch out for every opportunity and be ready for the right ones that are a fit.
Our attempt at finding and securing new business is similar to a fisherman stretching a net across a river. The web in our net has to be pretty tight these days to catch opportunities that come by and not let them slip away. There are project opportunities out there for all of us; the key is to ensure that we land our fair share.
Everyone does business different ways, but here’s what works for us:
• Remain true to our core competencies and make the most out of the opportunities.
• Building brand awareness utilizing social communications and other marketing efforts.
• Strategic Relationships with others in the industry. We keep the radar up for each other.