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I recently read an article about what the world perceives as “cool,” and how that can affect workplace dynamics. People who get labeled as cool are often extroverted, independent and perhaps a little unpredictable. All these things certainly get attention. But do they make a team as successful as it can be?

The author argues there’s more to success than having a dynamic, magnetic personality, and I agree. People who make a big difference are the ones who are willing to speak out and find creative solutions, even if it makes people uncomfortable at first. It might feel a little awkward, but it moves the needle. However, this willingness to be human can actually build trust and emotional connections, something that, in my opinion, is greatly lacking on the average team.

The willingness to show up, ask questions and stick around when things are uncomfortable is what builds collaboration. As the author said, “Cool turns heads, but awkward builds bridges.”

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Merrill Stewart is Founder and CEO of The Stewart/Perry Company, a commercial building contractor based in Birmingham.