Beyond the Build

Customer Relationships

You Already Own The Simplest Contact Tools

1-26-11 phone and pen

It’s easy to get bogged down with the day-to-day activities and then add in family and just life in general. We lose contact with those that are an import part of our lives, whether professional or personal. We are then reminded of them by something that we see or hear.

Through the years, I have made many friends and associates. I am as guilty as anyone whenever I forget to return a phone call or an email due to my own duties throughout the day. It is not intentional. But it takes just a few moments to use what I believe to be the simplest contact tools already sitting on my desk.

These tools are a phone and a pen.

It is a very quick process to pick up a pen and write out a quick note on a company post card. But it can be the make or break for your business nowadays. We live in a highly competitive world and a gesture such as remembering someone’s love of the outdoors and sending them an article out of a magazine that you believe they may find interesting touches their mind and heart.

Returning a phone call is something that I find people are not always willing to do. I make every attempt to either answer the phone as I receive calls or to call back as soon as I am able. It may sound old-fashioned and to some it may be, especially in this hectic, fast-paced world today.

Yet, I strongly believe that a very simple phone call or a quick note can do wonders with business relationships as it breaks the monotony of the interactive barrage. This is not to say that I do not use email or one of the other communication tools such as Twitter or Facebook, as well, but the phone call and the pen offer something many of us may have left somewhere along the trail.

Here are some ideas to get you started.

  • Call an old friend or business associate and catch up.
  • Write a 1-3 sentence email to a business associate and recommend a book.
  • Send a brief note a new business contact and include an article from the newspaper or a magazine related to their business.
Merrill Stewart Jr.

Merrill Stewart is Founder and President of the Stewart Perry Company, a commercial building contractor based in Birmingham.