There are a few phrases that folks in our office are probably tired of hearing me say. One is,“Success is about finding good customers and keeping them.”
If you can keep good customers, you don’t have to be out looking for new ones all the time. It sure saves time and resources, allowing for better delivery all the way around. There is more time to concentrate on what you are supposed to be providing.
The simple fact is, there are many people who provide similar services. Many times, it comes down to the most valuable assets in the company–the ones who maintain the relationships–and solid service, of course. All things being equal, this somewhat intangible value makes the difference between a one-time build and a mutually beneficial long-term relationship.