Beyond the Build


Simple and Clear

On Christmas morning, my 21-year-old daughter, who is home from college, asked me and her sister if we had seen this video:

She said she had watched it several times, and I can see why. It’s a simple story of a family on Christmas day. There’s no dialogue,  just music and “Happy Holidays” text at the very end, followed by a logo, which shows only for one second. Nothing more. Yet the presentation is warm and really connects to the heart and mind, making viewers feel good. 

It takes a while to figure out that the video comes from a company. The message is more human–touching, simple and clear. There’s no “Merry Christmas, and by the way thanks for your business” or a picture of something related to getting more business. Just warm, clear and connecting.

To me, there is a message here for all of us. Maybe less should be more in all of our lives, especially during this time of year. 


Merrill Stewart Jr.

Merrill Stewart is Founder and CEO of The Stewart/Perry Company, a commercial building contractor based in Birmingham.