Beyond the Build


A True Warrior

The flow chart on this sidewalk sign caught my attention. Simple. All options lead to the “right” answer.

It reminded me of an important truth in sales. Every customer is different, needing a different approach to lead them to the end goal.

The object is the same for us–we wish to earn the business or gain the trust for a relationship. Most of the time, good customer relationships deserve and need a customized strategy and approach if we are to earn this business. To me, taking the time to respect the nuances is what turns potential customers into long time relationships. (This along with dozens of other things along the way.)

As to this sign, I got the haircut. While it might not have turned me into a “true warrior,” it was worth it. And I needed to reward this person’s creative efforts. Just because. And to say thank you.

Merrill Stewart Jr.

Merrill Stewart is Founder and CEO of The Stewart/Perry Company, a commercial building contractor based in Birmingham.